How we would design and build a trilingual website for a small riad in Agadir, so guests book directly instead of through commission-based booking platforms.
Most bookings came through platforms that take a commission on every stay.
A fast, trilingual website with direct booking and a strong Google Maps presence.
Direct bookings, enquiries from WhatsApp and calls from Google Maps.
The riad is full of character and gets great reviews, but its online presence wasn't doing it justice. These were the three problems to solve.
Each step ends with the owner's approval, so there are no surprises at launch.
Guest interviews, competitor riads and the words travellers search in each language.
A simple sitemap and page layouts built around one goal: a direct booking.
A warm look inspired by Agadir's sand, terracotta and ocean.
Booking system, three languages, photos and Google Maps setup.
Speed and phone testing, tracking setup and training for the team.
Colours taken from the beach and the old medina walls, an elegant serif for headings, and one clear booking button on every screen.
Each language has its own pages and its own search words, so the riad can be found by French, English and Arabic speakers. Arabic pages flip to a right-to-left layout.
riad-example.ma/fr
Before launch, we agree what success means and set up tracking for it. These are the four numbers the owner would see every month.
Rooms booked on the website, with no commission to pay.
Tracked monthlyHow much of the business comes direct instead of through platforms.
Tracked monthlyGuests getting in touch from the website and Google Maps.
Tracked weeklyPeople finding the riad through Google in each language.
Tracked monthlyThis is a concept project, so we don't show results here. For real client projects, we publish results only with the client's permission.
Tell us about your hotel, riad or guesthouse. We'll review your website and Google listing and send you three practical ways to win more direct bookings.
